TED Talks - The Official TED Guide to Public Speaking by Chris J. Anderson

$26.80 NZD

Category: Communication

ANew York Times BestsellerFor anyone who has ever been inspired by a TED talk... ...this is an insider's guide to creating talks that are unforgettable. Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, sti ANew York Times BestsellerFor anyone who has ever been inspired by a TED talk... ...this is an insider's guide to creating talks that are unforgettable. Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.        This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that onlyyou can give. But don't be intimidated. You may find it more natural than you think.        Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more -- everything from how to craft your talk's content to how you can be most effective on stage. This is the 21st-century's new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas. ...Show more

Neuroscience: Exploring the Brain by Bear

$164.89 NZD

Category: Neuroscience

Acclaimed for its clear, friendly style, excellent illustrations, leading author team, and compelling theme of exploration, Neuroscience: Exploring the Brain, 4e takes a fresh, contemporary approach to the study of neuroscience, emphasizing the biological basis of behavior. The authors� passion for the Acclaimed for its clear, friendly style, excellent illustrations, leading author team, and compelling theme of exploration, Neuroscience: Exploring the Brain, 4e takes a fresh, contemporary approach to the study of neuroscience, emphasizing the biological basis of behavior. The authors� passion for the dynamic field of neuroscience is evident on every page, engaging students and helping them master the material. In just a few years, the field of neuroscience has been transformed by exciting new technologies and an explosion of knowledge about the brain. The human genome has been sequenced, sophisticated new methods have been developed for genetic engineering, and new methods have been introduced to enable visualization and stimulation of specific types of nerve cells and connections in the brain. The new Fourth Edition has been fully updated to reflect these and other rapid advances in the field, while honoring its commitment to be student-friendly with striking new illustrations, additional animations, and an unparalleled array of online resources. Features: - "Path of Discovery" boxes by leading experts in the field (including Nobel Prize winners) showcase actual research experiences, illuminating real-life paths to scientific discovery. - Illustrations and animations make complex concepts easier to understand. - A neuroanatomy atlas insert (Appendix to Chapter 7) provides large images that highlight the anatomy of the brain, along with a self-quiz that gives students an opportunity to check their understanding. - "Of Special Interest" boxes provide interesting facts and topics that connect theory with real-life neuroscience applications. - "Brain food" boxes provide additional information on key topics. ...Show more

Neuroanatomy Through Clinical Cases by Hal Blumenfeld

$29.99 NZD

Category: Neuroscience

Neuroanatomy through Clinical Cases is widely acclaimed for bringing a pioneering interactive approach to the teaching of neuroanatomy. The book uses over 100 actual clinical cases and high-quality radiologic images to bring the subject to life. The third edition is fully updated with the latest advance Neuroanatomy through Clinical Cases is widely acclaimed for bringing a pioneering interactive approach to the teaching of neuroanatomy. The book uses over 100 actual clinical cases and high-quality radiologic images to bring the subject to life. The third edition is fully updated with the latest advances in the field, and includes several exciting new cases. This approach allows students to appreciate the clinical relevance of structural details as they are being learned, and to integrate knowledge of disparate functional systems, so the practical knowledge of neuroanatomy is not soon forgotten. ...Show more

Principles Of Neural Science 5/E by Eric Kandel, James Schwartz, Thomas Jessell, Steven Siegelbaum, A.J. Hudspeth

$195.00 NZD

Category: Neuroscience

Now updated: the definitive neuroscience resource - from Eric R. Kandel, MD (winner of the Nobel Prize in 2000); James H. Schwartz, MD, PhD; Thomas M. Jessell, PhD; Steven A. Siegelbaum, PhD; and A. J. Hudspeth, PhD. 900 full-color illustrations: Deciphering the link between the human brain and behavior Now updated: the definitive neuroscience resource - from Eric R. Kandel, MD (winner of the Nobel Prize in 2000); James H. Schwartz, MD, PhD; Thomas M. Jessell, PhD; Steven A. Siegelbaum, PhD; and A. J. Hudspeth, PhD. 900 full-color illustrations: Deciphering the link between the human brain and behavior has always been one of the most intriguing - and often challenging - aspects of scientific endeavor. The sequencing of the human genome, and advances in molecular biology, have illuminated the pathogenesis of many neurological diseases and have propelled our knowledge of how the brain controls behavior. To grasp the wider implications of these developments and gain a fundamental understanding of this dynamic, fast-moving field, "Principles of Neuroscience" stands alone as the most authoritative and indispensible resource of its kind. In this classic text, prominent researchers in the field expertly survey the entire spectrum of neural science, giving an up-to-date, unparalleled view of the discipline for anyone who studies brain and mind. Here, in one remarkable volume, is the current state of neural science knowledge - ranging from molecules and cells, to anatomic structures and systems, to the senses and cognitive functions - all supported by more than 900 precise, full-color illustrations. In addition to clarifying complex topics, the book also benefits from a cohesive organization, beginning with an insightful overview of the interrelationships between the brain, nervous system, genes, and behavior. "Principles of Neural Science" then proceeds with an in-depth examination of the molecular and cellular biology of nerve cells, synaptic transmission, and the neural basis of cognition. The remaining sections illuminate how cells, molecules, and systems give us sight, hearing, touch, movement, thought, learning, memories, and emotions. The new fifth edition of "Principles of Neural Science" is thoroughly updated to reflect the tremendous amount of research, and the very latest clinical perspectives, that have significantly transformed the field within the last decade. Ultimately, "Principles of Neural Science" affirms that all behavior is an expression of neural activity, and that the future of clinical neurology and psychiatry hinges on the progress of neural science. Far exceeding the scope and scholarship of similar texts, this unmatched guide offers a commanding, scientifically rigorous perspective on the molecular mechanisms of neural function and disease - one that you'll continually rely on to advance your comprehension of brain, mind, and behavior. Features: the cornerstone reference in the field of neuroscience that explains how the nerves, brain, and mind function; clear emphasis on how behavior can be examined through the electrical activity of both individual neurons and systems of nerve cells; current focus on molecular biology as a tool for probing the pathogenesis of many neurological diseases, including muscular dystrophy, Huntington disease, and certain forms of Alzheimer's disease; more than 900 engaging full-color illustrations - including line drawings, radiographs, micrographs, and medical photographs clarify often-complex neuroscience concepts; and, outstanding section on the development and emergence of behavior, including important coverage of brain damage repair, the sexual differentiation of the nervous system, and the aging brain. It also features: NEW! More detailed discussions of cognitive and behavioral functions, and an expanded review of cognitive processes; NEW! A focus on the increasing importance of computational neural science, which enhances our ability to record the brain's electrical activity and study cognitive processes more directly; NEW! Chapter-opening Key Concepts provide a convenient, study-enhancing introduction to the material covered in each chapter; selected readings and full reference citations at the close of each chapter facilitate further study and research; and, helpful appendices highlight basic circuit theory; the neurological examination of the patient; circulation of the brain; the blood-brain barrier, choroid plexus, and cerebrospinal fluid; neural networks; and theoretical approaches to neuroscience. ...Show more

Public Speaking for Success - The Complete Program, Revised and Updated by Dale Carnegie

$38.75 NZD

Category: Communication

Dale Carnegie, author of the legendary How to Win Friends and Influence People, began his career as the premier "life coach" of the twentieth century by teaching the art of public speaking. Public speaking, as Carnegie saw it, is a vital skill that can be attained through basic and repeated steps. His Dale Carnegie, author of the legendary How to Win Friends and Influence People, began his career as the premier "life coach" of the twentieth century by teaching the art of public speaking. Public speaking, as Carnegie saw it, is a vital skill that can be attained through basic and repeated steps. His classic volume on the subject appeared in 1926 and was revised twice-in shortened versions-in 1956 and 1962. This 2006 revision-edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People-is the definitive one for our era. While up-to-date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original: including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them. This edition restores Carnegie's original appendix of the three complete self-help classics: Acres of Diamonds by Russell H. Conwell, As a Man Thinketh by James Allen, and A Message to Garcia by Elbert Hubbard. Carnegie included these essays in his original edition because, although they do not directly relate to public speaking, he felt they would be of great value to the readers. Here is the definitive update of the best-loved public-speaking book of all time. ...Show more

10 Habitos Da Memorizaçao, Os by Renato Alves

$32.50 NZD

Category: Communication

É comum usarmos a expressão 'memória de elefante' para definir pessoas dotadas de grande poder de recordação. De fato, no quesito memória, segundo especialistas, o elefante é reconhecido como a espécie de maior poder. Embora nós, seres humanos, também tenhamos uma excelente memória, sempre vivemos as vo É comum usarmos a expressão 'memória de elefante' para definir pessoas dotadas de grande poder de recordação. De fato, no quesito memória, segundo especialistas, o elefante é reconhecido como a espécie de maior poder. Embora nós, seres humanos, também tenhamos uma excelente memória, sempre vivemos as voltas com problemas de esquecimentos que muitas vezes resultam em sérios prejuízos. Neste livro, o leitor aprenderá 10 hábitos da memorização que o ajudarão a desenvolver a memória e a nunca mais esquecer informações importantes. ...Show more

The Oracle of NightThe History and Science of Dreams by Sidarta Ribeiro

$22.92 NZD

Category: Neuroscience

A groundbreaking history of the human mind told through our experience of dreams—from the earliest accounts to current scientific findings—and their essential role in the formation of who we are and the world we have made."A resounding case for the mystery, beauty and cognitive importance of dreams."&nb A groundbreaking history of the human mind told through our experience of dreams—from the earliest accounts to current scientific findings—and their essential role in the formation of who we are and the world we have made."A resounding case for the mystery, beauty and cognitive importance of dreams." —The New York Times   What is a dream? Why do we dream? How do our bodies and minds use them? These questions are the starting point for this unprecedented study of the role and significance of this phenomenon. An inves­tigation on a grand scale, it encompasses literature, anthropology, religion, and science, articulating the essential place dreams occupy in human culture and how they functioned as the catalyst that compelled us to transform our earthly habitat into a human world.   From the earliest cave paintings—where Sidarta Ribeiro locates a key to humankind’s first dreams and how they contributed to our capacity to perceive past and future and our ability to conceive of the existence of souls and spirits—to today’s cutting-edge scientific research, Ribeiro arrives at revolutionary conclusions about the role of dreams in human existence and evolution. He explores the advances that contempo­rary neuroscience, biochemistry, and psychology have made into the connections between sleep, dreams, and learning. He explains what dreams have taught us about the neural basis of memory and the transfor­mation of memory in recall. And he makes clear that the earliest insight into dreams as oracular has been elucidated by contemporary research.   Accessible, authoritative, and fascinating, The Oracle of Night gives us a wholly new way to under­stand this most basic of human experiences. ...Show more

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

$23.66 NZD

$26.00 (9% off)

Category: Neuroscience

"With a new afterword by the author"--Cover.

O poder do hábitoPor que fazemos o que fazemos na vida e nos negócios by Charles Duhigg

$29.99 NZD

Category: Communication

Charles Duhigg, repórter investigativo do New York Times , mostra que a chave para o sucesso é entender como os hábitos funcionam - e como podemos transformá-los. Durante os últimos dois anos, uma jovem transformou quase todos os aspectos de sua vida. Parou de fumar, correu uma maratona e foi promovida. Charles Duhigg, repórter investigativo do New York Times , mostra que a chave para o sucesso é entender como os hábitos funcionam - e como podemos transformá-los. Durante os últimos dois anos, uma jovem transformou quase todos os aspectos de sua vida. Parou de fumar, correu uma maratona e foi promovida. Em um laboratório, neurologistas descobriram que os padrões dentro do cérebro dela mudaram de maneira fundamental. Publicitários da Procter & Gamble observaram vídeos de pessoas fazendo a cama. Tentavam desesperadamente descobrir como vender um novo produto chamado Febreze, que estava prestes a se tornar um dos maiores fracassos na história da empresa. De repente, um deles detecta um padrão quase imperceptível - e, com uma sutil mudança na campanha publicitária, Febreze começa a vender um bilhão de dólares por anos. Um diretor executivo pouco conhecido assume uma das maiores empresas norte-americanas. Seu primeiro passo é atacar um único padrão entre os funcionários - a maneira como lidam com a segurança no ambiente de trabalho -, e logo a empresa começa a ter o melhor desempenho no índice Dow Jones. O que todas essas pessoas tem em comum? Conseguiram ter sucesso focando em padrões que moldam cada aspecto de nossas vidas. Tiveram êxito transformando hábitos. Com perspicácia e habilidade, Charles Duhigg apresenta um novo entendimento da natureza humana e seu potencial para a transformação. ...Show more

La fabrique du crétin digitalles dangers des écrans pour nos enfants by Michel Desmurget

$44.01 NZD

Category: Neuroscience

La consommation du numérique sous toutes ses formes - smartphones, tablettes, télévision, etc. - par les nouvelles générations est astronomique. Dès 2 ans, les enfants des pays occidentaux cumulent chaque jour presque 3 heures d'écran. Entre 8 et 12 ans, ils passent à près de 4 h 45. Entre 13 et 18 ans, La consommation du numérique sous toutes ses formes - smartphones, tablettes, télévision, etc. - par les nouvelles générations est astronomique. Dès 2 ans, les enfants des pays occidentaux cumulent chaque jour presque 3 heures d'écran. Entre 8 et 12 ans, ils passent à près de 4 h 45. Entre 13 et 18 ans, ils frôlent les 6 h 45. En cumuls annuels, ces usages représentent autour de 1 000 heures pour un élève de maternelle (soit davantage que le volume horaire d'une année scolaire), 1 700 heures pour un écolier de cours moyen (2 années scolaires) et 2 400 heures pour un lycéen du secondaire (2,5 années scolaires). Contrairement à certaines idées reçues, cette profusion d'écrans est loin d'améliorer les aptitudes de nos enfants. Bien au contraire, elle a de lourdes conséquences : sur la santé (obésité, développement cardio-vasculaire, espérance de vie réduite...), sur le comportement (agressivité, dépression, conduites à risques...) et sur les capacités intellectuelles (langage, concentration, mémorisation...). Autant d'atteintes qui affectent fortement la réussite scolaire des jeunes. " Ce que nous faisons subir à nos enfants est inexcusable. Jamais sans doute, dans l'histoire de l'humanité, une telle expérience de décérébration n'avait été conduite à aussi grande échelle ", estime Michel Desmurget. Ce livre, première synthèse des études scientifiques internationales sur les effets réels des écrans, est celui d'un homme en colère. La conclusion est sans appel : attention écrans, poisons lents ! Michel Desmurget est docteur en neurosciences et directeur de recherche à l'Inserm. Il est l'auteur de TV Lobotomie (Max Milo, 2011) et de L'Antirégime (Belin, 2015), qui ont tous deux remporté un large succès public. ...Show more

Notes from the Underground by FYODOR DOSTOYEVSKY

$14.39 NZD

Category: Neuroscience | Series: Dover Thrift Editions Ser.

A predecessor to such monumental works such as Crime and Punishment and The Brothers Karamazov, Notes From Underground represents a turning point in Dostoyevsky's writing towards the more political side. In this work we follow the unnamed narrator of the story, who disillusioned by the oppression and co A predecessor to such monumental works such as Crime and Punishment and The Brothers Karamazov, Notes From Underground represents a turning point in Dostoyevsky's writing towards the more political side. In this work we follow the unnamed narrator of the story, who disillusioned by the oppression and corruption of the society in which he lives withdraws from that society into the underground. A dark and politically charged novel, "Notes From Underground" shows Dostoyevsky at his best.a ...Show more

Difficult Conversations: How to Discuss what Matters Most by Douglas Stone; Bruce Patton; Sheila Heen; Roger Fisher (Foreword by)

$0.00 NZD

Category: Personal Development

The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask"We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard N The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask"We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to:· Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations· Move from emotion to productive problem solvingFrom the Trade Paperback edition. ...Show more