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  1. Personal Development

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Personal Development

Made To Stick by Heath Chip

$62.99 NZD

Stock: 0

Category: Personal Development

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick."Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick. ...Show more

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The Tell-Tale Brain: A Neuroscientist's Quest for What Makes Us Human - Softcover by V. S. Ramachandran

$34.24 NZD

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Category: Neuroscience

In this landmark work, V. S. Ramachandran investigates strange, unforgettable cases--from patients who believe they are dead to sufferers of phantom limb syndrome. With a storyteller's eye for compelling case studies and a researcher's flair for new approaches to age-old questions, Ramachandran tackles In this landmark work, V. S. Ramachandran investigates strange, unforgettable cases--from patients who believe they are dead to sufferers of phantom limb syndrome. With a storyteller's eye for compelling case studies and a researcher's flair for new approaches to age-old questions, Ramachandran tackles the most exciting and controversial topics in brain science, including language, creativity, and consciousness. ...Show more

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The Man Who Mistook His Wife for a Hat and Other Clinical Tales by Oliver Sacks

$10.00 NZD

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Category: Neuroscience | Reading Level: good-very good

In his most extraordinary book, "one of the great clinical writers of the 20th century""(The New York Times)" recounts the case histories of patients lost in the bizarre, apparently inescapable world of neurological disorders. Oliver Sacks's "The Man Who Mistook His Wife for a Hat" tells the stories of In his most extraordinary book, "one of the great clinical writers of the 20th century""(The New York Times)" recounts the case histories of patients lost in the bizarre, apparently inescapable world of neurological disorders. Oliver Sacks's "The Man Who Mistook His Wife for a Hat" tells the stories of individuals afflicted with fantastic perceptual and intellectual aberrations: patients who have lost their memories and with them the greater part of their pasts; who are no longer able to recognize people and common objects; who are stricken with violent tics and grimaces or who shout involuntary obscenities; whose limbs have become alien; who have been dismissed as retarded yet are gifted with uncanny artistic or mathematical talents. If inconceivably strange, these brilliant tales remain, in Dr. Sacks's splendid and sympathetic telling, deeply human. They are studies of life struggling against incredible adversity, and they enable us to enter the world of the neurologically impaired, to imagine with our hearts what it must be to live and feel as they do. A great healer, Sacks never loses sight of medicine's ultimate responsibility: "the suffering, afflicted, fighting human subject." ...Show more

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Emotional Brain: the Mysterious Underpinnings of Emotional Life by Joseph E LeDoux

$49.95 NZD

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Category: Neuroscience

What happens in our brains to make us feel fear, love, hate, anger, joy? Do we control our emotions, or do they control us? Do animals have emotions? How can traumatic experiences in early childhood influence adult behavior, even though we have no conscious memory of them? In The Emotional Brain, Josep What happens in our brains to make us feel fear, love, hate, anger, joy? Do we control our emotions, or do they control us? Do animals have emotions? How can traumatic experiences in early childhood influence adult behavior, even though we have no conscious memory of them? In The Emotional Brain, Joseph LeDoux investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive. One of the principal researchers profiled in Daniel Goleman's Emotional Intelligence, LeDoux is a leading authority in the field of neural science. In this provocative book, he explores the brain mechanisms underlying our emotions -- mechanisms that are only now being revealed. ...Show more

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Influence: The Psychology of Persuasion by Robert B Cialdini

$29.99 NZD

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Category: Communication | Series: Collins Business Essentials Ser.

Influence, the classic book on persuasion, explains the psychology of why people say "yes" -and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a Influence, the classic book on persuasion, explains the psychology of why people say "yes" -and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader -and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. ...Show more

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Crucial Conversations Tools For Talking When Stakes Are High 2/E (Paperback) by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

$35.00 NZD

Stock: 0

Category: Personal Development

More than 1.5 million copies sold! Crucial Conversations has dominated the New York Times bestseller list for 10 years . . . and counting! The long-awaited second edition of Crucial Conversations is exactly what's needed to help professionals keep up with today's faster-paced, higher-stakes business en More than 1.5 million copies sold! Crucial Conversations has dominated the New York Times bestseller list for 10 years . . . and counting! The long-awaited second edition of Crucial Conversations is exactly what's needed to help professionals keep up with today's faster-paced, higher-stakes business environment . . . where every conversation, every relationship, is more crucial than ever. "The quality of your life comes out of the quality of your dialogues and conversations. Here's how to instantly uplift your crucial conversations."--Mark Victor Hansen, co-creator of the #1 New York Times bestselling series Chicken Soup for the Soul "This is a breakthrough book. I found myself being deeply influenced, motivated, and even inspired."--from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler (Orem, UT) are top international corporate consultants and cofounders of Vitality Alliance, Inc., and VitalSmarts. Together they have developed corporate training programs for dozens of Fortune 500 companies. ...Show more

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In Search of Memory: The Emergence of a New Science of Mind by Eric R. Kandel

$37.99 NZD

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Category: Neuroscience

Charting the intellectual history of the emerging biology of mind, Eric R. Kandel illuminates how behavioral psychology, cognitive psychology, neuroscience, and molecular biology have converged into a powerful new science of mind. This science now provides nuanced insights into normal mental functioning Charting the intellectual history of the emerging biology of mind, Eric R. Kandel illuminates how behavioral psychology, cognitive psychology, neuroscience, and molecular biology have converged into a powerful new science of mind. This science now provides nuanced insights into normal mental functioning and disease, and simultaneously opens pathways to more effective healing. Driven by vibrant curiosity, Kandel s personal quest to understand memory is threaded throughout this absorbing history. Beginning with his childhood in Nazi-occupied Vienna, "In Search of Memory" chronicles Kandel s outstanding career from his initial fascination with history and psychoanalysis to his groundbreaking work on the biological process of memory, which earned him the Nobel Prize. A deft mixture of memoir and history, modern biology and behavior, "In Search of Memory" traces how a brilliant scientist s intellectual journey intersected with one of the great scientific endeavors of the twentieth century: the search for the biological basis of memory. ...Show more

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How To Make People Like You by Nicholas Boothman

$39.99 NZD

Stock: 0

Category: Communication

Make instant, meaningful connections. For interviewing, selling, managing, pitching an idea, applying to college--or looking for a soulmate--the secret of success is based on connecting with other people. And you can do it in 90 seconds or less through Nicholas Boothman's program of establishing fa Make instant, meaningful connections. For interviewing, selling, managing, pitching an idea, applying to college--or looking for a soulmate--the secret of success is based on connecting with other people. And you can do it in 90 seconds or less through Nicholas Boothman's program of establishing face-to-face communication. A master of Neuro-Linguistic Programming (NLP), Boothman teaches us the concept of synchrony--how to synchronize our attitudes, body language, and voice tone in a way that instantly and imperceptibly makes us irresistibly likable to another person. He explains the different between open and closed body language. The power of communicating with what he calls a Really Useful Attitude. How to be an active listener. And how to identify and read the three most important sensory preferences. Step by step, it shows how to make the very best of any relationship's most critical moment--those first 90 seconds.    ...Show more

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by CIALDINI, ROBERT, PH D

$0.00 NZD

Stock: 0

Category: Personal Development

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.   What separate The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.   What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind."   Named a "Best Business Books of 2016" by the Financial Times, and "compelling" by The Wall Street Journal, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.   From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes." His book is "an essential tool for anyone serious about science based business strategies...and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson" (Forbes). ...Show more

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You are the Message: Getting What You Want by Being Who You are by Robert Ailes

$36.99 NZD

Stock: 0

Category: Personal Development

Roger Ailes, the media advisor to U.S. presidents, America's top executives, and celebrities tells readers how to: hold an audience in the palm of their hands; break through fear and other performance blocks; and get what they want by being who they are.

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The Brain That Changes Itself (US ed.) by Norman Doidge

$32.99 NZD

Stock: 0
On Order:
5

Category: Neuroscience

What is neuroplasticity? Is it possible to change your brain? Norman Doidge's inspiring guide to the new brain science explains all of this and more An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable, and proving that it is, in fa What is neuroplasticity? Is it possible to change your brain? Norman Doidge's inspiring guide to the new brain science explains all of this and more An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable, and proving that it is, in fact, possible to change your brain. Psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity, its healing powers, and the people whose lives they've transformed--people whose mental limitations, brain damage or brain trauma were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential. ...Show more

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Incognito: The Secret Lives of the Brain by David M Eagleman

$34.66 NZD

Stock: 0

Category: Neuroscience

If the conscious mind--the part you consider to be you--is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move hal If the conscious mind--the part you consider to be you--is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war? What do Odysseus and the subprime mortgage meltdown have in common? Why are people whose names begin with J more like to marry other people whose names begin with J? And why is it so difficult to keep a secret? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, "Incognito" is a thrilling subsurface exploration of the mind and all its contradictions. ...Show more

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