O poder do hábitoPor que fazemos o que fazemos na vida e nos negócios by Charles Duhigg

$29.99 NZD

Category: Communication

Charles Duhigg, repórter investigativo do New York Times , mostra que a chave para o sucesso é entender como os hábitos funcionam - e como podemos transformá-los. Durante os últimos dois anos, uma jovem transformou quase todos os aspectos de sua vida. Parou de fumar, correu uma maratona e foi promovida. Charles Duhigg, repórter investigativo do New York Times , mostra que a chave para o sucesso é entender como os hábitos funcionam - e como podemos transformá-los. Durante os últimos dois anos, uma jovem transformou quase todos os aspectos de sua vida. Parou de fumar, correu uma maratona e foi promovida. Em um laboratório, neurologistas descobriram que os padrões dentro do cérebro dela mudaram de maneira fundamental. Publicitários da Procter & Gamble observaram vídeos de pessoas fazendo a cama. Tentavam desesperadamente descobrir como vender um novo produto chamado Febreze, que estava prestes a se tornar um dos maiores fracassos na história da empresa. De repente, um deles detecta um padrão quase imperceptível - e, com uma sutil mudança na campanha publicitária, Febreze começa a vender um bilhão de dólares por anos. Um diretor executivo pouco conhecido assume uma das maiores empresas norte-americanas. Seu primeiro passo é atacar um único padrão entre os funcionários - a maneira como lidam com a segurança no ambiente de trabalho -, e logo a empresa começa a ter o melhor desempenho no índice Dow Jones. O que todas essas pessoas tem em comum? Conseguiram ter sucesso focando em padrões que moldam cada aspecto de nossas vidas. Tiveram êxito transformando hábitos. Com perspicácia e habilidade, Charles Duhigg apresenta um novo entendimento da natureza humana e seu potencial para a transformação. ...Show more

Smarter Faster Better: The Secrets of Being Productive by Charles Duhigg

$30.00 NZD

Category: Business

In the international bestseller The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, rigorous reporting and rich storytelling to explain how we can get better at the things we do. The resu In the international bestseller The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, rigorous reporting and rich storytelling to explain how we can get better at the things we do. The result is a groundbreaking exploration of the science of productivity. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is much more important than who is in the group. A Marine Corps general, faced with low morale among recruits, reimagines boot camp - and discovers that instilling a 'bias toward action' can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney's Frozen are on the brink of catastrophe - until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation: these are the things that separate the merely busy from the genuinely productive. At the core of Smarter Faster Better are eight key concepts - from motivation and goal-setting to focus and decision-making - that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology and behavioural eco-nomics - as well as the experiences of CEOs, educational reformers, four-star generals, air-plane pilots and Broadway songwriters - this painstakingly researched book explains that the most productive people, companies and organizations don't merely act differently. They view the world, and their choices, in profoundly different ways. ...Show more

Supercommunicators: The Power of Conversation and the Hidden Language of Connection by Charles Duhigg

$40.00 NZD

Category: No Category

How is it that we find it easy to talk to some people and struggle to do so with others? Why does the effectiveness of a message rely so strongly on who the messenger is? And what is the secret of having a successful difficult conversation?Charles Duhigg has the answer to all these questions and many mo How is it that we find it easy to talk to some people and struggle to do so with others? Why does the effectiveness of a message rely so strongly on who the messenger is? And what is the secret of having a successful difficult conversation?Charles Duhigg has the answer to all these questions and many more, and in Everything is a Conversation he shares the arts and science of successful communication. He explains the neuroscience of listening. He interviews expert persuaders and reveals their secrets. And he reveals the techniques we can all master to achieve a sense of true connectedness with others, however tricky the circumstances. Along the way he shows how a board game fanatic used his conversational skills to become a champion, how a potentially fatal outbreak of botulism was prevented not by medical diagnosis but by talking, and what Plato has to teach us about empathy. Packed with fascinating stories and drawing on cutting-edge research, this is a wonderfully readable and rewarding book on an essential human skill. ...Show more

The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg

$19.99 NZD

Category: No Category | Reading Level: near fine

NEW YORK TIMES BESTSELLER - This instant classic explores how we can change our lives by changing our habits.   NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal - Financial Times   In The Power of Habit, award-winning business reporterCharles Duhigg takes us to the thrilling NEW YORK TIMES BESTSELLER - This instant classic explores how we can change our lives by changing our habits.   NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal - Financial Times   In The Power of Habit, award-winning business reporterCharles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.   Praise for The Power of Habit   "Sharp, provocative, and useful."--Jim Collins   "Few books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good."--Financial Times   "A flat-out great read."--David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity "You'll never look at yourself, your organization, or your world quite the same way."--Daniel H. Pink, bestselling author of Drive and A Whole New Mind "Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change."--The New York Times Book Review ...Show more

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

$23.66 NZD

$26.00 (9% off)

Category: Neuroscience

"With a new afterword by the author"--Cover.