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Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini
$40.00 NZD
Category: Psychology
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdi ...Show more
Influence: The Psychology of Persuasion by Robert B Cialdini
$29.99 NZD
Category: Communication | Series: Collins Business Essentials Ser.
Influence, the classic book on persuasion, explains the psychology of why people say "yes" -and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a ...Show more
Yes! Fifty Secrets from the Science of Persuasion by Noah J Goldstein, Steve Martin & Robert B Cialdini
$33.00 NZD
Category: Psychology
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors ...Show more
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